December 23 in Kherson awarded the most active and creative Kherson people involved in tourism development. The Kherson Tourist Award was established by the Kherson City Council's Department of Culture, and the official ceremony was held at the Human Elite Hall. The event brought together "like-minded travelers" from various fields of activity: travel agents and guides, hoteliers and restaurateurs, community activists, entrepreneurs and journalists. Reikartz Hotel Group's Optima Kherson Hotel has been recognized as the tourist destination that has brought the largest amount of tourism tax to the city budget in 2019. The funds will be spent on the development of city infrastructure.