On October 2, 2020, representatives of national hotel operators, and companies in the field of development and management of hotels and resorts, with the support of the all-Ukrainian public union VISIT Ukraine, united into the Ukrainian Hotel & Resort Association (UHRA).
The UHRA merger includes the following management companies:
The purpose of the Association is to unite the efforts of the leaders of the Ukrainian market in difficult times, for the systemic restoration of the hotel industry, which found itself in extremely difficult conditions due to restrictions on movement, travel and events during a pandemic.
The goal of the Association is to create favorable conditions for the restoration and development of the hotel industry as part of the tourist infrastructure of Ukraine, participation in the development and implementation of state policy for the development of tourism as one of the most promising sectors of services, including on the international market.
“I think this is the first association of such strong market players. And it will become much more than an industry business monologue. It will turn into an effective tool for dialogue between the government and the hospitality industry. Our main goal is not to be aloof from the processes taking place in the country. We want to help in the development of categorization standards that will correspond to Ukrainian realities ”, – comments the COO of the Reikartz chain, Andriy Dema.