The Reikartz Hotel Group hotel chain presents a new project — the «Grafin» chain of markets.
«Grafin» is the format of a small store with a large assortment: more than 300 items of Ukrainian and imported wines, spirits, sweets, craft cheeses.
The first «Grafin» was opened in Lviv at the address: st. Armenian, 19.
We’ll talk more about the main goals and competitive advantages with the project manager — Aleksey Larionov.
Aleksey, what will surprise customers?
Ukrainian wines — this is the main highlight of the market, from large enterprises to craft production. We strive to present the whole geography of winemaking in Ukraine, from the Black Sea to Transcarpathia, so that our customers can appreciate the rich palette of tastes. Here are some of them: Beykush Winery, Vina Petrova, Chizay, Colonist.
Also, open tastings and interesting promotions such as “Wine of the Month” are waiting for our customers. And, most importantly, the «Grafin» always has pleasant prices.
What are the competitive advantages of the «Grafin» and your plans for the near future?
The main feature is an online sommelier consultation, which will be available on social networks. Our subscribers will be able to ask a question on Facebook, Instagram, and we will pick up a drink that is suitable: for the price, for taste, for the event.
In the near future — the development of the «Grafin» network in all cities of Ukraine, its own imports and constant new products.